Insights

What we’re thinking about.

Honest writing on AI for small, owner-managed firms. What works, what doesn’t, and what’s coming. Roughly one post a week.

AI in plain English

AI is more than a Copilot. Here's what changed.

30 April 2026 · 3 min read · John

The Copilot era of AI is already giving way to something more useful. AI that assists is being replaced by AI that acts, owns a process, and returns finished work.

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How we did it

How We Write This Blog (And Why It Takes Us Minutes)

27 April 2026 · 3 min read · John

The average blog post takes four hours to write. We use Aigura to produce ours in minutes, and we can set up the same thing for your business.

AI in plain English

AI isn't coming for your job. It's coming for your inbox.

22 April 2026 · 3 min read · John

Financial advisers spend 22 hours a week on admin. AI tools can handle the inbox and post-meeting emails — so you spend more time with clients.

Profession spotlight

What Makes a Good AI Tool for an IFA Practice?

21 April 2026 · 3 min read · John

A good AI tool for an IFA practice reduces documentation time, fits FCA requirements, and works without technical expertise. Here's what that actually means.

The honest take

Why Most AI Tools for Small Firms Will Be Obsolete in 18 Months

21 April 2026 · 3 min read · John

Most AI tools aimed at small firms will be obsolete within 18 months as platform giants absorb their functionality. Here's what survives and why.

The honest take

Why AI tools aren't cutting admin for small law firms

14 April 2026 · 3 min read · John

Most small UK law firms are experimenting with AI but not saving time. Here's why adoption is failing and what a working solution looks like.

The honest take

The audit trail gap in Copilot, ChatGPT and Claude

12 April 2026 · 3 min read · John

Copilot, ChatGPT and Claude don't log prompts or responses unless you're on enterprise plans most small firms can't access. Here's what that means.

The honest take

Why 'Just Use ChatGPT' Is Bad Advice for Your Law Firm

11 April 2026 · 3 min read · John

Generic AI tools like ChatGPT create real legal and regulatory risk for UK solicitors. Here's what the case law and SRA rules actually mean for your firm.

Profession spotlight

How IFAs Are Using AI to Cut Admin and Stay Compliant

11 April 2026 · 3 min read · John

75% of UK financial services firms now use AI. For small IFAs, the real gains are in admin — suitability reports, meeting notes, and compliance documentation.

Profession spotlight

AI Tools for Accountants: What Small UK Firms Should Know

7 April 2026 · 3 min read · John

AI adoption among UK accountants is accelerating, but most small firms are stuck between enthusiasm and effective use. Here's what actually works.

Profession spotlight

Where AI Actually Helps Solicitors (And Where It Doesn't)

7 April 2026 · 1 min read · John

A practical look at where AI helps solicitors most and where the risks are — covering drafting, research, and client-facing work.

AI in plain English

Where does your data go when you use AI?

7 April 2026 · 2 min read · John

What happens to client data when your team uses free AI tools — and what small UK businesses can do to stay GDPR-compliant.

The honest take

The boring reason your AI project will fail

7 April 2026 · 2 min read · John

Most AI projects don't fail because of the tech. They fail because nobody wrote down how the work actually gets done.

The honest take

Why most AI agents don't actually do anything

7 April 2026 · 2 min read · John

Most AI agent projects stall before delivering ROI. Here's what Forrester's research means for small UK professional services firms.

AI in plain English

What are AI agents and should your small business care?

7 April 2026 · 2 min read · John

AI agents are everywhere in 2026. Here's what they actually are and whether they're relevant for small UK professional services firms.

The honest take

Why Copilot might not be the right AI tool for your business

7 April 2026 · 2 min read · John

Copilot suits large companies with IT teams and governance setups. For small firms, a focused AI approach gets better results at far lower cost.